e p h e m e r a | Origins

The name ephemera is a nod to the word’s origin. Meaning something that is short lived, lasting only for one day. Fleeting beauty like the Autumn leaves falling. Or perhaps your Daughter’s Wedding Night when everyone she has ever loved has gathered to celebrate from the far corners of the world and may never be in the same room again.

But the name also takes root in a quote I read from the work of Carl Jung in my early twenties. When I first encountered the word ephemeral.

“Life has always seemed to me like a plant that lives on its rhizome. Its true life is invisible, hidden in the rhizome. The part that appears above ground lasts only a single summer. Then it withers away—an ephemeral apparition. When we think of the unending growth and decay of life and civilizations, we cannot escape the impression of absolute nullity. Yet I have never lost a sense of something that lives and endures underneath the eternal flux. What we see is the blossom, which passes. The rhizome remains.” - Carl Jung

I get a great sense of optimism from that quote and that optimism is what has led me to rise to the challenge to create a company. Ephemera began much like the way many things do. I put one foot ahead of the other and began my journey with flowers shortly after moving to New York City and looking for inspiration in the Botanical Gardens. Months passed and I watched new flowers come into bloom eagerly anticipating the next seasons. I got this wild idea I needed to work with flowers. After getting hired at flower shop in Manhattan’s West Village and eventually while rising into Management I began to create a body of work that felt so intimately me. E P H E M E R A was born. That body of work gained interest among my peers and I began to collaborate with photographers in editorials, or music videos. And began to create floral installations for displays for art galleries in Lower Manhattan and Williamsburg.

Now I bring that experience to you. So that we can dream up something big together. And trust despite the short shelf-life of flowers I will work passionately to curate an unforgettable experience that will endure in the hearts of loved ones.

Thank you for reading my tale.

Warmest regards,

Nicole

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Paris

I didn’t expect to love Paris, because it was exactly the thing you were expected to do. Your whole life you grow up with a sort of romanticized version of a place in your head. It’s an acceptable notion now having experienced it. They sky is blue. Paris is beautiful. I didn’t get as lost here as I wanted but I did accidentally drop a baguette on the grounds of the skeleton lined catacombs immediately sending my hair to stand straight up on my neck. I’ve never had more sumptuous food. And naturally I felt a great admiration for a city that identifies so closely with art. Alas.

These are all the things you would expect me to write.

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Crimson Blueberry Brush

Fall is my favorite season. The change in foliage signals a primal calling in me. Did I collect enough for Winter? Fear spikes into my blood and sends a thrill up my spine at the first drop in temperature. Fall is the season for Metamorphosis and that is exactly what I experienced in the Fall of 2016. A creative pulse quickened on the top of Jones Mountain . It was an oddly warm day. And a pleasant golden halo shrouded the granite mountain top. I felt a oneness with the nature around me and drank in every detail. Every crimson leaf, every shimmering bit of foliage floating in the warm air. I drank it all in like it was the first sip of water in days.

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Playing in Fire-Hydrants with Miria-Sabina

In the early days of our friendship Miria and I adventured around Bushwick and made a big splash in a firehydrant. Our formative years today are founded on adventure and the magic we see in our surroundings. I’m nostalgic for the summer of 2017 when everything seemed ripe for the picking no matter where you walked.

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Video Collaboration with Ashley G. Garner

A video project I styled flowers for is going to be part of an immersive experience on Canal Street with Wallplay this November. Photographer/Video Artist Ashley G. Garner had the following to say about ÆSTHESIA

“Planting the seeds for the future of digital art and wellness, ÆSTHESIA is a multi-sensory body of work conceptualized by Ashley G. Garner that explores the healing benefits of flowers through sight, sound, scent, taste, and touch.

Six flowers were selected that are heavily used in modern medical practices (Chamomile, Echinacea, Lavender, Marigold, Tiger Lily, Wild Rose). Videos filmed by Garner,  in collaboration with floral artist, e p h e m e r a,  create setting's for each flower to be in their own "world". Videos are paired with sounds recorded from the actual vibrations of each flower by musician, ALURIA. Scents designed by Smithsonian exhibited olfactory artist, Christopher Brosius, and rock candies with flora extract created by NYC chef, Tessa Liebman, expand upon the wholistic experience of each flower when presented in physical spaces”